February 22, 2015
New Zealand and Australia Celebrate the New Year Together, Writing Blessings for the Year of the Goat _ KVB Kunlun International Joins Its New Zealand and Australia Offices to Extend New Year Greetings to Chinese Communities Worldwide
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During the 2015 Spring Festival, the Year of the Goat, KVB Kunlun International's booths were as bustling as ever at Auckland's ASB Showground New Year Flower Market Fun Day, Sydney's Chatswood Year of the Goat Lunar New Year Celebration, the 2015 Happy Chinese New Year Australia Celebration, and Melbourne's Box Hill Chinese New Year Celebration. The carefully prepared little goat plush toys featuring Chinese craft prints were extremely popular, while the fresh and creative interactive activity — writing Fai Chun — sparked a whirlwind of Chinese culture and drew particular attention at these New Year celebrations. Fai Chun is one of the traditional folk customs of the Han Chinese; during the Spring Festival, many households have the custom of pasting up Fai Chun. The character "Fu" (Good Fortune) is the most common form of Fai Chun, representing "happiness," "good fortune," and "blessed luck." Pasting the "Fu" character during the Spring Festival, both now and in the past, expresses people's yearning for a happy life and their wishes for a bright future.


In Auckland, early on the morning of February 14 at the New Year Flower Market Fun Day, the KVB backdrop bearing the words "Building Dreams in Australia and New Zealand, Connecting the World" along with the five-star red flag and doves of peace had barely been raised when the queue waiting in front of the Kunlun International booth already stretched out the door. As New Zealand Deputy Prime Minister Bill English, Chinese Consul General in Auckland Niu Qingbao, Labour Party Leader Andrew Little, and Auckland Chinese Community Centre President Lü Xianhua arrived at the scene, the activities of writing Fai Chun, receiving goat toys, and giving out blessing bags got off to a lively start. Young and old, Chinese and Westerners alike, all took up the brush to give it a try, following the thoughtfully designed Fai Chun tracing template to write the "Fu" character to take home. Consul General Niu Qingbao also came to the front to join in the interaction, wielding the brush to write "Fu," and praised this ingenious interactive idea infused with elements of Chinese culture.


On the 21st of the same month, KVB Kunlun International also made an appearance at Sydney's Chatswood Year of the Goat Lunar New Year Celebration. In Chatswood Mall, the beautifully decorated booth, the rich and colorful gifts, and the creative Fai Chun writing interactive segment made it the most popular booth at that day's Chatswood Spring Festival celebration. During the display, Australian Treasurer John Hockey, accompanied by Deputy Consul General Tong Xuejun of the Sydney Consulate General and Willoughby Mayor Ms. Gail Giles-Gidney, visited Kunlun International's booth.


As one of the sponsors of the overseas "Happy Chinese New Year 2015" hosted by the Ministry of Culture of the People's Republic of China, KVB Kunlun International also appeared at the world's largest Chinese New Year float parade — the Sydney Year of the Goat Float Parade — on February 22. Amid the dazzling array of floats, a flowing New Year blessing displayed on a giant LED screen followed the parade through the city center, extending New Year greetings to the 130,000 attendees on-site and audiences around the world.


The spectacular New Year celebrations also came to Melbourne. From February 16 to 22, KVB Kunlun International's delightful red goat toys and creative Fai Chun writing segment drew the attention of many residents throughout Box Hill. People remarked how rare it was to see this kind of activity promoting Chinese culture, and some even hoped to take the brush home along with the blessings, as a memento of Chinese culture.



Over the years, KVB Kunlun International's New Year celebrations across New Zealand and Australia have not only won the affection of the public with exquisite gifts, but also, as people themselves have expressed, the interactive creativity that lets them experience Chinese culture has further highlighted the influence of Chinese culture and Chinese communities overseas. Promoting Chinese culture and leading as a brand in the international forex market, KVB Kunlun International has consistently brought delight to everyone and is a source of pride for overseas Chinese.

Before the New Year Fun Day had even officially begun, the queue in front of KVB Kunlun International's booth already stretched out the door.

A whole family came to the Kunlun International booth to take up the brush and trace the "Fu" character, taking good fortune home with them.

Chinese Consul General in Auckland Niu Qingbao wields the brush to write "Fu" and praises KVB Kunlun International for ingeniously infusing the event with interactive elements of Chinese culture.

Local Australian residents took up the brush to try their hand at traditional Chinese Fai Chun.

Australian Treasurer John Hockey (fourth from right), accompanied by Deputy Consul General Tong Xuejun of the Sydney Consulate General (third from right) and Willoughby Mayor

Ms. Gail Giles-Gidney (fifth from left), visits Kunlun International's booth and poses warmly for a photo with the event staff.

KVB Kunlun International extends New Year greetings to audiences around the world at the world's largest Chinese New Year float parade — the Sydney Year of the Goat Float Parade.

GCFX